Transit Solutions Rooted in Experience, Driven by Impact 

At Smart Transit Consulting, we specialize in helping transit systems run smarter—not just bigger. Based in Raleigh, NC, we bring decades of public transportation leadership to help local governments, agencies, and communities plan, improve, and implement efficient, rider-focused solutions.

Founded by recognized transit executive, our firm delivers data-informed strategies with practical results. Whether it’s optimizing ridership, upgrading infrastructure, or launching new systems, we help you build a more effective, equitable, and future-ready transit network.

Our Expertise 

Bus Stop Improvement Planning

We design rider-first bus stop environments that prioritize safety, accessibility, and equity. Our process includes detailed site assessments, data analysis, and strategic prioritization to ensure every upgrade delivers meaningful impact.
Founder Marie Parker spearheaded a citywide bus stop improvement plan in Wilmington, NC, securing grant funding, analyzing ridership and usage patterns, and aligning upgrades with community needs.
Whether improving a few high-traffic stops or revamping your full network, we turn insight into practical, effective design solutions that elevate the rider experience.

Ridership Evaluation & Data-Driven Planning

We translate ridership data into action. Using advanced analytics tools and transit-specific expertise, we help agencies:

• Evaluate performance by stop, route, time, and day

• Identify service gaps and inefficiencies

• Optimize schedules and resource allocation

• Support equity-focused and growth-oriented planning

Our tailored insights lead to smarter decisions, stronger service delivery, and better outcomes for your community.

Microtransit Design & Program Support

Build smarter, more responsive mobility solutions with our hands-on microtransit expertise.
We’ve helped agencies pilot and scale flexible services—including leading the development of North Carolina’s first regional microtransit program, RideMICRO, spanning multiple counties.
From community outreach and vendor selection to launch and performance monitoring, we ensure your microtransit solution is rider-centric, sustainable, and scalable.

Technology, Systems & Operations Consulting

Modernize your transit systems with solutions that drive efficiency and accessibility. We support every step of your innovation journey:

• Needs assessments & RFP development

• Vendor evaluation & implementation support

• System optimization & long-term planning

Marie Parker brings deep operational experience with:

• Fare collection & ridership tracking platforms

• AVL, dispatch, and radio communication systems

• Bus procurement and fleet management

• ADA-compliant infrastructure & securement technology

We specialize in accessible, integrated, and future-ready systems—ensuring your investments deliver long-term benefits for your riders and operations.

Why Smart Transit Consulting?

✔️ Led by a Recognized Transit Leader
Smart Transit Consulting is led by a respected public transportation executive with over 20 years of experience directing award-winning transit systems across North Carolina. She brings real-world expertise in operations, planning, and innovation.

✔️ Strategic, Data-Driven, and Rider-Focused
We don’t offer generic solutions. Our work is grounded in deep analysis of ridership patterns, system performance, and local context—ensuring every recommendation is tailored to your agency, your community, and your goals.

✔️ Proven Results in Planning & Implementation
From launching one of North Carolina’s first regional microtransit programs and leading ADA-accessible bus stop improvements, to guiding agencies through technology procurement, federal funding acquisition, and safety policy development—we move projects from idea to execution.

✔️ Committed to Accessibility and Equity
Our approach prioritizes ADA compliance, inclusive infrastructure, and equitable service delivery, helping agencies serve all riders with dignity and safety.

Ready to Elevate Your Transit System?

Whether you’re rethinking service delivery, expanding access, or aligning with climate goals, Smart Transit Consulting is your trusted partner.

📩 Contact Us
smarttransitconsulting@gmail.com | ‪(919) 438-3226‬